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NEWS & EVENTS
Dickinson Brands Introduces Nothing but Clean Line of Products to Health Food Market
GMDC - Scottsdale, AZ, September 10 - 13, 2004 – Dickinson Brands Inc., the leading marketer of high quality witch hazel products, has announced the availability of their two 100% natural facial care products for toning and cleansing under the Nothing but Clean brand to the health food market. These products were developed to target consumers who use witch hazel and other natural products for daily facial care.
With the necessary business objectives and individuals in place, Dickinson expects to take an aggressive approach in the execution of their marketing plan. “We aim to expand our existing consumer base by capitalizing on the natural qualities of our products,” said Roger DeFrang, Vice President of Sales for Dickinson Brands. “By combining witch hazel with other value added botanicals, we offer the only all natural toner and cleanser thus expanding our appeal and penetration in the HBC category.”
Dickinson Brands, Inc. markets and distributes liquid witch hazel and related skin care products. All Dickinson products can be found in major drug chains and mass merchandisers worldwide. For further information please contact us.
Dickinson Brands Announces the New Look of Dickinson’s and T.N. Dickinson’s Witch Hazel Products
CDMA - Dallas, TX, March 23rd - 25th, 2003– - Dickinson Brands Inc., the world's largest distributor and marketer of witch hazel products for skincare and first aid, has introduced a fresh new image and aggressive integrated marketing campaign for it’s Dickinson’s and T.N. Dickinson’s brands. The refreshed brand identities and supporting materials mark the beginning of the company’s most significant effort to reposition the two heritage brands by highlighting qualities that meet the needs of today’s modern personal care consumer.
Re-branding the Dickinson’s (yellow label) brand began with a new package design that maintains the core equities of the brand while visually capitalizing on the purity of this all natural skin care product. To support this effort, Dickinson Brands is reacquainting customers with the product through aggressive use of integrated print, web and point of purchase promotions.
T.N. Dickinson’s (blue label) brand also received a facelift to offer a more refreshing look and feel, with an educational “violator” band at the top. Supporting marketing efforts for the blue label brand differentiate this pharmaceutical product from its skincare counterpart by educating the customer on the product’s array of benefits for face and body.
For further information please contact us.
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